On the afternoon of March 26, 2023, China Alcoholic Drinks Association held a grand celebration of "the 30th anniversary of the founding of China Alcoholic Drinks Association" in Tai 'an, ShandongProvince. At the event, the Award of Market Development “has become the centre of public attention. Mr. Lin Jianneng, Vice President of Fujian Lucky Horse Group, was invited to attend the event. As the forerunner of China Alcoholic Drinks Industry, market pioneer and cultural practitioner, he brought back the trophy and certificate of honor.

As the leader in the market of China alcoholic drinks, Lucky Horse Group has created a miracle in the industry. It was once honored as "P&G in wine industry" by McKinsey, the world's most authoritative consulting firm. The award of this time is not only a full affirmation and recognition of Lucky Horse Group's market development, but also to prize the great contributions of the 41 award-winning enterprises for consolidating the development of China alcoholic drinks market.

Our Great Strength to Move Ahead

Lucky Horse Group, as a strategic enterprise with substantial development, keeps growing and has grown into a large enterprise group with wine industry, education, real estate and industry running side by side. With the wine industry as an extension, it has set up four wine culture centers and four marketing centers in Beijing, Shanghai, Chengdu and Fujian. With the support of culture, the WorldWine & SpiritsExhibitionPark was built in Shanghai and attracted great attention in the industry.

Best Brand Good Quality

Lucky Horse Group not only owns thousands of high-quality alcoholic products favored by consumers, but also continuously introduces high-end Chinese baijiu with its own strength and innovative thinking, such as "Jiudao", "Dijiao Old Liquor", "Yinghe", "Commemorative Liquor Collection of Wine & Sprits Museum", "Maotai Town Vintage Liquor" and so on, adhering to the business philosophy of "managing good brand and having good quality ". We have reached cooperation with domestic and foreign well-known wineries and professional institutions. With the advantages of multi-country, multi-brand, multi-origin, multi-variety and multi-grade, we have built an innovative and upgraded sales development platform of Chinese alcoholic products—Lucky Horse · Jiudao Pavilion.

An innovative and upgraded sales development platform of Chinese alcoholic products—Lucky Horse . Jiudao Pavilion

With the strategic vision of "channel branding, brand specialization", the business horizon to "gather brand partners and business talents ", and the bosom of " concentric consensus to work together with each other and share the win-win results”, in view of the various disadvantages existing in the alcoholic drinks industry at present and combine with our marketing management experience in industry for nearly 40 years, Lucky Horse launched Jiudao Pavilion with the aim of open sharing, cooperation and common development. Here, we sincerely invite you to open the door of wealth together under the new retail model.

WorldWine & SpiritsExhibitionPark—the Carrier of Wine Culture

The World Wine & Spirits Exhibition Park (Shanghai)was expensively built by Lucky Horse Group, with a total construction area of 500,000 square meters, is an individual building and exhibition complex integrating exhibition, conference, activity, business, office, hotel, popularization of science etc. With the theme of "Exploring wine culture, experiencing wine life", the park comprehensively displays the wine-making skills and culture of China and around the world, creating a modern cultural park integrating wine culture, food, leisure and entertainment.

Share Resource and Win-win Cooperation

The World Wine & Spirits Exhibition Park has more than ten main functions, such as exhibition and trading center, business promotion center, warehousing and logistics center, customs bonded warehouse, e-commerce live streaming center, customized wine center, brand promotion center, wine culture institute, special VIP wine cellar, comprehensive service center, wine culture theme park, food and beverage street of various countries. In order to achieve faster and better development, our company will jointly build the above value sectors with the resourceful elite teams in the industry, take advantages of each other and share the common benefits.

Wine Culture Tour

In the WorldWineMuseum, there are a variety of pavilions with different styles and cultural backgrounds, which display a large number of wine relics and precious collections to feast your eyes. In the world wine culture street there are also various wonderful cultural activities and exhibitions, such as wine culture festival, wine competition, wine knowledge lecture, wine tasting and so on, providing consumers with an opportunity to get close to learn wine culture. In addition, the WorldWine & SpiritsExhibitionPark also provides consumers with a variety of food and entertainment services, such as restaurant, teahouse, leisure area, picking area and so on. Here, visitors can enjoy the food, wine and culture, while also having a good time with friends and family.