The annual billboard selection of “Annual brand of Chinese wine market in 2013”was released,which was organized by Wine and Food Wine Experts Committee of China Food Industry Association,Wine Institute of Northwest Agriculture and Forestry University and Chinese Ivy International Wine Market Research Center.Chile Urmeneta operated by Lucky Horse Group was chosen as the annual brand.

The jury gave positive comments in the “Reasons for listing”.Since Chile Urmeneta brand entered the Chinese market,based on the advantages of Lucky Horse’s huge channel resources and the guide of brand proposition of “Look for wine leading mark—Chile Urmeneta”,it had perfectly shown the taste of the oldest Chilean winery in the heart of Chinese consumers.As for its excellent quality was highly acclaimed by the industry and added new colour to the range of Chinese import wine brands and the good market prospect,its sales volume,customer feedback,brand value and market share are in the rising trend.

Chile Urmeneta is one of the representative wineries of Chile’s biggest wine group VSPT.With the history of more than 150 year in winemaking and oak provided by manufacturer of 200 years manufacturing experience, Chile Urmeneta created such a high quality wine.Since 1869,the products from this winery have won many prizes in the international wine competitions.This wine brand enjoys high reputation in the world and becomes the icon of Chilean wine history and traditional quality.

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