A rich perfume of osmanthus blossoms was wafted to us by the breeze. On the morning of Nov.5^th, Chairman Li Qiuxi of Fenjiu Group and his company visited World Wine & Spirits Exhibition Park in Shanghai of Lucky Horse Group, the company include Li Jun, Deputy General Manager of Fenjiu Liquor Company Limited and General Manager of Sales Company; Zhang Shoufu, Director of Fenjiu Party Committee office; Zhang Jianhua, Deputy General Manager of Fenjiu Sales Company; Song Tao, Director of General Affairs Department of Fenjiu Sales Company; Zhu Qianrui, General Manager of Shanghai branch of Fenjiu Sales Company and other leaders.

Lin Jianguo, Chairman of Lucky Horse Group; Vice President of Lucky Horse Group and General Manager of Beverage Business Division Lin Jianeng; General manager of East China Center of Beverage Division and General Manager of Jin Pei Company Kou Pingxiang; Director of Purchasing Department of Lucky Horse Group Xia Jing and Manager of Business Expansion Division of Lucky Horse Group Zhang Heming received the guests and welcomed their arrival. First, Chairman Lin introduced the development of Lucky Horse Group in recent years, the construction progress and block planning of the WorldWine & SpiritsExhibitionPark, and made exchange communication with Chairman Li about the ten theme functions and eight core values of the Park.

In the conversation, Chairman Lin introduced the cultural history of Xinghua village (or Jinshan village) in the wine culture museum, as well as the styles of the nine pavilions of wine god, wine history, yellow rice wine, beer and distilled spirits etc. Chairman Lin said that at the beginning of the construction, is to create the world wine culture communication platform and trading distribution platform of wine products, through the cultural dissemination, academic exchanges, brand promotion and trade services to achieve the dialogue between countries, communication between industries, collision of ideas, exchanges of culture and interaction between marketing.

Chairman Li said that he highly agreed with Chairman Lin's idea and appreciated his independent strategic vision. He feels very happy and gratified to visit the WorldWine & SpiritsExhibitionPark. Standing in front of it, one feels impressive with its large size, rich contents, diversified forms, complete types of business and multiple functions. Practice has proved that Chairman Lin is a doer, a strategist, an influencer, an entrepreneur worthy of admiration, and also an ambassador of wine culture.

The old friends met each other and had a good conversation. They talked about the development of Fenjiu in recent years, which is also high quality and rapid development, the hard exploration of Fenjiu in cultural marketing has achieved obvious results, today Fenjiu is led by culture, so culture endows the brand with unlimited power. And it's not easy for Lucky Horse to do amazing things for the industry over the years, the two chairmen strongly agree on the concept of promoting and inheriting Chinese wine culture, and agree that when Chinese liquor goes to the world stage, it must be supported by culture and internationalized with culture in the first place.

Chairman Li also said that run a business is to run an idea; change an enterprise is to change a concept; shape an enterprise is to shape a culture, if a wine brand does not deeply explore its wine culture behind, the brand won’t last for long. All brands need to be supported by culture, because quality determines how far an enterprise can go; Marketing determines how fast an enterprise can go; Culture determines how high an enterprise can fly.

After visiting the world wine museum, Chairman Li said to Chairman Lin that his efforts and energy of more than ten years were not in vain, and the WorldWine & SpiritsExhibitionPark with wine culture as the carrier was built, he thanked Chairman Lin for his efforts in China's wine industry over the years, Mr. Lin had taken a good lead in Chinese wine industry for he had done the thing that many people want to but not done. The history, culture and origin of Chinese liquor and wine are linked together and displayed in the WorldWine& SpiritsExhibitionPark, which plays a role as a bridge and link for the better and faster development of Chinese wine industry in the next step, and also leaves precious spiritual wealth for future generations.

Along the visiting route, the leaders came to Qinghua Fenjiu Experience Hall located in the World Wine Culture Street. Chairman Li was very happy and praised Lucky Horse’s hard work and took photos with Chairman Lin and Vice President Lin respectively.

In the end, Chairman Li hoped to learn from each other's strengths and achieve a win-win situation by cooperating with Lucky Horse, he also expressed that he would do his best to support Lucky Horse in various aspects, so they can play their own advantages in product and channel, joint efforts from culture and history to make contributions to the spread of Chinese and even the world wine culture.

The meeting ended successfully in a relaxed and peaceful atmosphere, the chairmen of both sides expressed their best wishes for the future development.